- Quick access & group creation AND more complex group creation need to be supported
- Group-centric rather than tool-centric
- Feedback to users about what's happening all along the way
- Easy/intuitive to use
- Roles need to map to real world/how work gets done
- Allow single person to have several roles across contexts
- Don't make users leave their working context to create groups
- Consistency across the application where it makes sense
- Don't require users to understand roles (system roles)
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