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A successful business plan will turn upon these distinctions rather than an LMS feature footrace with Moodle, Blackboard, etc. Feature credibility Excellence in the LMS arena is necessary, but we should be framing the conversation in different terms. We can best succeed in the LMS arena by co-opting the strengths of others that are ahead of us (e.g. interoperability with Bodington, LAMS) through a deepening of our shared services, adherence to useful (i.e. not all) standards, and a refinement of our integration points.